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Tuesday, September 15, 2009

A Local Hero: Comic Store Owner Greg Thompson

My last job almost killed me.

Greg Thompson, the man behind the mask

Greg Thompson, the man behind the mask. Photo | Howard Tarpey | tarpeyphoto.com

I ran an auto repair shop, a place where people are pissed off before they even walk through the door.

I was a happy-go-lucky guy before the job blackened my soul. Seriously, it turned me into a complete asshole. My own wife couldn’t stand me, so she told me to do something else for a living or look for a new life partner.

“I want to open a comic book store in Virginia.”

“Fine,” she said. “As long as you’re happy and not the hateful prick you are today.”

My plan worked perfectly…

I knew I wanted to open a comic store in Ghent. I’ve always liked this area, the people, the small business-friendly atmosphere, the ability to touch a drugstore from any given location, and the fact that there wasn’t a comic store here already. After many a scouting trip, I finally found the location I wanted, which isn’t where I ended up (thankfully). So with the house sold, the wife and I moved from North Carolina back to the location of my birth to follow my dream of being a comic book retailer.

Then, the economy took a nosedive to the worst level in 80 years.

signage

Photo | John Cachero | johncacherophotography.com

I freaked a little, but it was too late to cry about it. I placed all my hope in the hands of comic fans and hoped that the nerd dollar was strong. I’m not going to lie, every time the stock market dipped or someone I knew lost their job, my stomach flipped. The “Great Recession” forced me to re-evaluate how I spent money on the business. I was extra-frugal, knowing that cash would be hard to come by down the road. I think the business actually ending up benefiting from building this financially conservative base.

The end of the world wasn’t going to stop me from opening the coolest comic store that this area had ever seen. I’ve used the term “comic evangelists” to describe what we do here–spread the good word about how cool comics and graphic novels really are. I tried to build a place that was inviting, a place you could bring your significant other to show them that your weird little fascination was perfectly normal! It’s been said a million times, but comics really aren’t for kids. Those forward-thinking European hotshots know this, but most Americans still don’t quite believe it.

So we opened the doors in December of last year, and people showed up! They seemed to dig the place and were forthcoming with their praise…

store

Photo | Howard Tarpey | tarpeyphoto.com

“It doesn’t smell like cat piss in here.” “I don’t feel dirty when I leave.” “My girlfriend actually wants to come in.” “There’s enough space to walk around.” “I’m not embarrassed to be seen here.”

With accolades like those you might think we were content to rest on our laurels, but no, we soldier on.

Comics are fun, and selling comics is a blast. People complain about retail–how dealing with the public sucks or how selling anything is a drag–and I couldn’t disagree more. Local Heroes gets the coolest bunch of people here on a daily basis wanting to tell us about cool shit they read, watched or listened to–what could be better?

There really is a comic book renaissance going on as we speak, with really great stories at its core.

Famed indie cartoonist Harvey Pekar (American Splendor) said, “Comics are words and pictures. You can do anything with words and pictures.” I think this sums up my fascination with comics–there are no limits to the type of story you can tell.

Stop in and let us wow you or come back here and read about great comics and how we sell them, you might just find some words and pictures that suit you.

Local Heroes is located at 1905 Colonial Ave in Ghent, Norfolk.

COMMENTS

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  • Jasmine P. | September 18, 09 @ 5:06 pm

    Greg,

    This totally makes me want to com back down again. I had been curious about how you got into the comic selling business, so this was pretty chill to read. Man, I look forward to sitting down and blasting through my Wednesday Comics I’ve collected, just reading them back-to-back should be awesome.

    Keep on keepin’ on =D

  • Jarrett | October 1, 09 @ 8:58 am

    Local Heros is fantastic.

    I’m not even an avid comic book reader, and I still enjoy poking my head in every couple weeks and sifting through the incredible reads they have there. Most of the time I’ll wind up coming home with something as well.

    Places like this are extremely important, and we really need to support them.

    Please do!

  • Jarrett | October 1, 09 @ 8:58 am

    *Heroes

  • DREAD | March 23, 10 @ 8:28 pm

    Local Heroes is an homage to the concept of Great Comic Book. It’s colorful and vibrant, seeping with character and intelligent design. It is a strange exotic fantasy world conveniently confined in a comfortable familiarity. Best and worst of all…it is extremely addictive.

    See You there on Wednesday.

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ABOUT THE WRITER
Greg Thompson owns Local Heroes in Ghent with his wife Meredith, a high school teacher. He thinks comic books are pretty awesome, but not in a nerdy way. He grew up here, graduated from Virginia Tech with a worthless Comm degree, lived in Wilmington, North Carolina for nine years and moved back home in 2008. He is much happier now.
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